Mar 30, 2022
In Editing Support
Xandr's new feature will standardize Consumer Email List content metadata , making it easier for publishers and buyers to better identify video content. This feature will ensure that publisher metadata is standardized in the Xandr taxonomy. This Consumer Email List means that Xandr will take the thousands of unique genre values and boil them down into standardized categories using their fields, including duration, delivery type, genre, show type, rating, Consumer Email List network, and language. Xandr also offers multiple integration options to make it easy for publishers to submit their metadata, including automated live content mapping to ensure complete coverage. Currently, more than 50% of CTV impressions Consumer Email List transacted on Xandr Monetize include content metadata. “As video grows, Xandr Consumer Email List continues to lead the standardization of content metadata to help our customers , both buyer and seller, better understand premium video. Content metadata for video will enable Consumer Email List publishers to capture a single spend as it unlocks demand from contextual audiences and will give buyers insight into content so they can make informed decisions. All while tailoring ads to relevant content to Consumer Email List create a better experience for viewers ," says Lynn Chealander, director of product management at Xandr. “We're always looking for ways to make our video inventory more engaging. The Consumer Email List new Xandr feature gives us the ability to run more accurate and categorized offers for shoppers by enabling contextual targeting and reporting on video content. The integration was seamless Consumer Email List and allows us to provide more transparency in the marketplace to drive additional spend ," adds Eric Fitzpatrick, Vice President of Strategy at Glewed TV.