Mar 30, 2022
In Editing Support
I regularly write about boring topics. From Ws Numbers List the new pension system to self-insurance under the WGA ( say what? ). Do I Ws Numbers List offend my clients with this? I do not think so. They also know that those subjects are not so juicy. Still, I see it as a Ws Numbers List challenge to make catchy and accessible content about this. How do I do that? 13 lessons. 1. Save complicated concepts for later “ Energy transition is the transition Ws Numbers List to a situation in which the energy supply is structurally different in nature and Ws Numbers List form than in the current energy system.” Have I lost your attention already? I understand. Never Ws Numbers List start an article or video with a difficult term and its explanation. You feel it might make sense to do that. Surely a reader must know what the content is about? But that will come later. First, you pull Ws Numbers List your reader or viewer into your article or video. Then the rest will follow. 2. Forget Ws Numbers List completeness Catchy content starts with a clear goal. A target. Keep that goal in mind when Ws Numbers List you create content. If you are dealing with a complex text about the new pension system, you will probably be inclined to give a lot of explanation.